But this seems so incredibly reductive.
“80% of teens have iPhones? Must be the blue bubbles. RESEARCH DONE.”
There isn’t a single other reason kids might like it? This is literally the ONLY reason? Did you even talk to a couple of kids?
I’m not denying iMessage is powerful. It sees incredible usage. I don’t know what the numbers are but it wouldn’t surprise me if they would put Facebook to shame (on a message/post/attention basis).
But couldn’t anyone do a deeper dive than the first thing that comes to mind?