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When FaceTime was announced Steve Jobs promised Apple would create an open standard so it could be used by anyone. They got wrapped up in patent hell and chose to limit the service to their own devices rather than pay for licensing. The alternative would have made Apple less money.

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You can do it now! https://support.apple.com/en-us/HT212619

I mean, you can't start a FaceTime call, but at least they finally let you join one.

How did Skype and other video services deal with the patent challenges?

I thought perhaps looking at the patents might help answer your question, but I changed my mind about doing the research upon retrieving them. Quite large.

https://patents.google.com/patent/US7921211B2/en

https://patents.google.com/patent/US7418504B2/en

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