The author of the article was super mad, lambasting tech companies left and right for dark patterns, called it a bunch of different synonyms of immoral, etc.
His own paper, The New York Times, has a dark pattern system so pervasive that people here, on Hacker News, had to tell their bank to block payments because they couldn't get to the end of it. I've seen this story repeatedly here.
There's no way that didn't come up during the author's research. The author chose to completely ignore that and publish anyway. And The New York Times chose to make a huge deal out of it. What does that say about their ethics?