This is fair. They didn't sell him a car. They signed him as a promoter. I cannot see any possible motivation for a dealer to add no-resale provisions to their agreements with ordinary customers.
This is fair. They didn't sell him a car. They signed him as a promoter. I cannot see any possible motivation for a dealer to add no-resale provisions to their agreements with ordinary customers.
If these vehicles are in high demand, to prevent scalping? The length of the restriction ("no resale for one year") seems aligned with that goal.
I see the manufacturer wanting this. But not dealers. Scalpers are just outsourced distributors from a dealership's perspective.
I'm all for preventing scalping. It makes perfect strategic sense for Ford! The reason their approach toward the scalping issue is so uniquely idiotic is because the dealership model means they have to massage the bruised egos of useless middlemen.
Some dealership owners will hate this provision of course, because otherwise they could still sell near MSRP but only allocate to the themselves, family, friends, and employees who would then instantly scalp.