Gowalla Is Reborn As A Beautiful App For Travel And Storytelling
techcrunch.com
techcrunch.com
I met a lot of diehard Gowalla fans during SXSW at their party, and they seemed much more keyed into the gaming / object collection aspects of the service. Bottom line - I think a lot of these superfans (many of whom traveled on their own dime to the party) will probably feel alienated by this new app. Gowalla will probably have to find a whole new market, which may not be the worst thing but won't be the easiest either.
No matter what, I think Gowalla has a huge uphill battle to climb. They haven't even really been able to build much excitement here in Austin (even among people I know who are addicted to social media). I think their design and UI is top notch, but they seem to be missing whatever makes consumers super excited.
I live in NYC, and know a ton of people that use Foursquare. I know people in Vancouver and London that have never heard of the thing. I assure you that they have heard of FarmVille.
It kind of sounds like you are suggesting that each company/store/whatever conform to some generalized platform, whose APIs can be auto-discovered or auto-pruned with GPS coordinate input. This is almost along the lines of "everything should have an API - even my toaster." Theres someone out there trying that very thing but I forgot the name of it.
Partnering with Disney, National Geographic, and various universities to get their guide-content is a smart move.
Who is providing good travel guides for mobile? Fodor's? Frommer's? Lonely Planet?
What, because startups should be given one chance and one chance only?