Secret to blogging more often? Lower your standards – Simon Willison
twitter.com
twitter.com
Trying to promote low quality writing in social media is not a good idea. People unsubscribe from your feeds. You get reputation as a self-promoter. When you actually have something to say, nobody notices.
I don't think he's saying anything about self-promotion? I believe many folks have the opposite problem: not promoting themselves, often because they think their stuff isn't very good.
Twitter is the High Frequency Trading version of Blogging.