I mean, when its an option (being in a big city means this actually is a thing quite often) its kinda cool. Especially if its a good cinema. Bloody expensive though and not the kind of thing you can do on a lazy Sunday afternoon cause you're bored.
We also have unlimited cards here, they're tied to each movie chain. So if you have the AMC unlimited thing it only works at AMC owned theaters etc. It's a great deal. I canceled mine in early 2020 for obvious reasons though.