I don't believe you can genuinely purchase an Apple phone at the moment, and I think they're trying pretty hard to move their laptop/desktop machines in the same direction.
Namely - Much of their mobile ecosystem is utterly hostile towards non-Apple developers - including the owner of the device.
They lock hardware/software features behind entitlements that require Apple's permission (and of course an accompanying fee) to use. Good luck using multicast on your personal device on your personal network. Turns out you can't. The hardware can, of course, but only if Apple allows it.
In fact, turns out almost all of the software Apple provides to run their hardware treats you like a user, and not an owner. They riddle (and cripple) the product with digital locks, and do not provide the keys to the owner.
Instead they provide keys only to apps submitted for review to their store, signed with their certs. So again, it's hard to say I actually own the damn thing.