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I guess smugness is in the eye of the beholder.

It's not smug when Thurott says "Hello, Windows 8? This is iPad. You win."?

It's not smug when Ballmer dismisses every Apple product when it's released only to watch that product become a smash hit?

Don't get me wrong Gruber's smug as all hell in this piece but Apple itself? I'm not so sure that shoe fits although a couple examples come to mind (like Steve's projection of Safari browser share).

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>It's not smug when Thurott says "Hello, Windows 8? This is iPad. You win."?

The difference is that only Gruber's posts get highly upvoted on HN. Thurrott? No one cares.

they're both smug - what's confusing to me is why anyone who is not a major shareholder of these enormous corporations has feelings about these relatively boring narratives.

because it's like becoming a devotee to a religion.

Most people, instead of being the star of their own lives, want to follow a cult or religion or leader.

That's why people get such strong illogical feelings about a brand.

You could ask the same question about football fans (or any other sport for that matter).

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