I'll submit that a nuclear startup that presents such a stylish Architectural Digest concept for its facilities, that by itself is enough for us to be extremely skeptical of the leadership team. Their head is in the wrong place.
You will counter-argue that it takes little effort for them to hire an artist-designer to create the rendering. Nonetheless: their head is in the wrong place. They're not reading the room. None of us (not the public and not the NRC) are looking for a new alpine lodge to grab an espresso. We basically just care that you don't blow up and you don't poison the land, water, and air around you.
If leadership spend any cycles to spend on hiring a stylish designer, then their priorities aren't straight.