Texthon seems like a bog-standard templating langage, nothing to do with cog but in the barest most remote commonalities of executing code to output text.
Re-reading the docs I realize that sure enough, they say very clearly what it does. But I think it just doesn’t click immediately.
Now that get it, I have a few problems coming to mind that I can solve with cog that I didn’t have a great solution to before. So I’m jumping on the bandwagon.