I'm the exact target market for a book like this, and the goal is build something cool and useful while deepening my elixir skills at the same time. You could of course hack something together much quicker/easier/cheaper but in the process you don't learn Nerves, don't get to exercise your Phoenix and general Elixir skills. You don't get to play with TimescaleDB, and you don't get the supreme enjoyment that comes from stepping back to view/use a magnificent piece of art that you built yourself.
This is the world I want to live in, one in which I spend more time than is needed to craft a beautiful product (inside/code and outside/ui), where I don't have to sacrifice quality for time and accumulate tech debt so I can rush to market. I've accepted that I'll probably never have a professional job where quality is more important than speed, and where beauty is more important than scrum ceremony, so books and projects like this are where I satisfy the innate need for elegance, while also building something I've wanted for a long time (a very hackable and very open weather station).
Also without a doubt the skills learned here will make me a much better developer for the day job and side gigs (where I use Elixir/Phoenix quite a bit). If I use python and GNU plot, there's no deepening or broadening of the skillset and knowledge that I want to use.
This post is already pretty long but I wanted to add that the "stop the madness" post actually resonated with me a lot (even if I disagree with some of the conclusions). If you want the madness to stop, learning Elixir/Phoenix is actually a great way to do that. You can crank out simple solutions very easily. The JS world is finally coming back around to the idea that there's great value in SSR, and Phoenix makes that easy and a joy, and with LiveView you really can replace a lot of SPAs, especially those where realtime interactivity is needed (such as chat apps). There's still an important place for a SPA for PWAs and/or offline functionality, but so few applications have that anyway.