Sure.

OTOH, I think cryptocynicism may be blinding us to the possibility of doing exactly what this hapless bunch did, but actually ending up owning the copyright to something... as they intended. The road from there to something noteworthy is still long, but I don't think it's inconceivable.

As I said, silliness is prevalent. That doesn't mean something useful can't emerge. But obviously, yes, most of most of the stuff happening is a comical blend of mercenary, hapless and foolish... guided by the smell of riches.