As a new Mac convert, why would one use this, instead of VirtualBox?
Also, VMWare VMs will work with any VMWare product so if you are working with a team that uses VMWare elsewhere its nice to have.
If you are just trying to run a Windows app or two you are probably better off with VirtualBox since its free.
I use the application weekly for this task.
Fusion is much more "Mac-like" and feels at home on OSX. Virtual Box is great if you can't afford something else (and often sufficient), but Virtual Box on OSX feels too much like Virtual Box on Windows or Linux, it just feels slightly out of place.