In the UK, there is a constant demand for "affordable housing", which is caused by governments not controlling the housing market from either foreign investors or also people using the housing bubble to buy up loads of properties over time forcing others to rent.
Bearing in mind how much profit a lot of home builders make, increasing the regulations is likely to add at least £20K to a basic house, significantly more if you include mechanical ventilation, triple-glazed windows and heat pumps (perhaps +£50K), which is some cases will be 50%+ of the original cost!
Another major problem is the quality of building in the UK, mainly driven by a lack of tradespeople, and simply not having the skills to install to the quality levels required by thermally efficient houses like installing a membrane with zero holes in it, using the correct tapes, designing, installing and maintaining heat pumpes and various other things.
I think these challenges will get better over time but that is probably why governments aren't keen to make large improvements in energy-efficiency regulations.