Advertisers don't own your computer desktop and have no real right to dictate what happens on it --- much to their chagrin.
The most amazing part is that it was even necessary for a court to make this ruling. Anything less would have given advertisers partial ownership rights to your attention span.
This was about them legally forcing others to also do what *they* want --- with private hardware and software and infrastructure that *they* have no logical, legal, moral or ethical claim to.
The sheer arrogance required to even ask for a court ruling is kinda astounding. The ad industry needs to take a step back and reexamine their game plan. All this tact will do is build more incentive and determination to block them.
I think it was predictable that Google would turn to the dark side based on their advertising revenue source.
This was really a warning. The fact they tried to sell this foretold exactly what was on their mind and where they were headed.
Windows 10/11 would like a word.
Honestly I think they're going to fight this again because the user's computer is just too valuable to not be able to leverage. We're seeing everything software move toward "as a service" pricing, and not ownership.