Seems to raise a couple profound questions:
1. Is there a credible alternative (comparable ease of access and implementation)?
2. Does the absence of such a tool hinder business operating efficiency?
If the answer to #1 is no, then any assertions that Google is not operating as a monopoly in the space are undercut. If the answer is #2 is no, then there are quite a few BI/Analytics/Strategy personnel who might find their value more difficult to justify!