1Password is a SaaS utility that provides a tool for generating and storing login info and other sensitive information.

To me; that’s immensely valuable, but it’s solved for most by a combination of just using the same passwords or, on iPhones, iCloud Keychain.

Now some folks have dumped the better half of a billion into a tool I pay about $35/year for and is basically feature complete. They’ll want a return on their investment. How do you expect 1Password will give it to them?