That said, long-term, we expect to earn more from subscriptions for businesses, than we do from single-user lifetime licenses. But again, ATM, it's the single user licenses that sell well.
However I really like your approach having a pay-once personal edition and a subscription team/business edition. It's something different from the subscription-everywhere trend.
Additionally, our long-term vision is to make the bulk of revenue from Teams subscriptions, where most value comes from a web-based dashboard (https://paretosecurity.com/teams), which is closed sourced.
They reached out to us. We integrated their SDK (trivial), provided sales copy and screenshot, then waited about two weeks for the review.
For the first few months, we got the most revenue from SetApp, it quickly jumped to ~$800, but these days, we earn more from selling single-user licenses. I expect the SetApp part to become smaller and smaller as we grow our Teams subscriptions.
Generally, I think it was good. It got us a few hundred users very early on, which helped us focus on the features and fixes that mattered. It also helps with brand trust, i.e. if you are in SetApp, there is less chance of you being a scammer.