Apple has already begun. Apple + Nike targeting sportswear. Apple + Hermès targeting upper class consumers. How long until they acquire all the know-how they need and ditch their strategic partners?
And sure, maybe the fashion eites of the world all use Apple products, but that’s more a consequence of the duopolies and a lack of choice for consumers rather than any actual merit of the brand itself.
Are you concerned Nike might steal Apple’s computer design know-how?