Did Verisign Steal Axis Bank's Logo? | Hacker News Reader

Did Verisign Steal Axis Bank's Logo?

blog.archit.in

17 pointsArchit13 comments

When your logo is 'A large triangle with two triangles 1/3rd the size of the larger one cut out' chances are that you will run in to others that have done the same thing, only slightly different.

Were Axis Bank's logo-designers inspired by the Mitsubishi Motors logo? http://www.cartype.com/pics/2859/full/mitsubishi_logo_5.jpg

Haha! Looks like Axis Bank really was inspired by Mitsubishi's logo and Verizon just copied Axis Bank's logo and made it symmetrical.

more to the point, why would you change a logo where brand recognition is part of the product! (i.e. I know customers on my site will recognise this icon as a trusted mark that it is secure)

Most people want to believe their brand is as special as Coke or Apple, but they usually aren't. Most people will not know what a Verisign logo on a web site means in terms of actual security measures, they'll only see it as a label saying "hey we claim to be secure!" And those who are familiar with Verisign will associate the logo with their misdeeds, and wonder why they should do business with a site that does business with such a company.

I doubt it's a "rip off", and it's a bit disingenuous to immediately jump to that conclusion. These things happen.

The real test is wether Verisign revise/replace it.

Every logo designer has played with diamonds and triangles at some point, creating variations of these same shapes.

Did the blog this is posted on steal their design from Under Consideration?

Example: http://www.underconsideration.com/brandnew/archives/critter_... (Pay attention to both the post content and the Before/After images)

If you look closely, Verisign's logo is symmetrical and Axis Bank's is not.

I think they used the same pixels, but just move them around.

No.

From the looks of it, no they didn't.

Flagged as off-topic for HN.

Reply on news.ycombinator.com