I think dread is a bit over dramatic. I still find utility in Google Maps and GMail. Some products in the Google domain are heading that way but I don't dread Google I treat them as a business with respect to my coupling to them on a case by case basis.

I used to be a Google first, now I am one to look at all options and decide if its worth coupling something else in my life to Google. In many cases its not worth it or even required.