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Taken within the context of HN audience, this is generally poor advice. I'm not sure why it is being upvoted other than for the discussion itself. Don't scrounge those $9 Netflix dollars, and don't skip your coffee. Don't even spend countless hours lurking on SlickDeals to save twenty bucks here and there. Your time would much, much better spent if you work on increasing your income stream. Work harder and ship your darn iPhone/Android/web/whatever app.

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But it's also partly to do with the kinds of businesses that the HN crowd are setting up.

If your business is a plain old-style cash-flow business, rather than having a fast-growth trajectory, it does much sense to optimize for the cents, since they turn into dollars because of the repetition.

When first-mover advantage is important, don't let the small stuff get in the way of getting your product out ASAP.

This.

It occurred to me a long time ago that as an absolute maximum, I couldn't reduce my expenses below $0 no matter what I do. But there is no preset ceiling on how much income I can have.

Focus on increasing income, not cutting expenses.

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