That’s been a thing forever. See also: “states’ rights”, “small government”, “personal responsibility”, none of which actually mean what they say on the label.
The former just seem like good politics: "states' rights" allowed slave owners to court people who were worried about "big government" while conveniently ignoring the grave injustice that's actually occurring. The latter seems like good twitter politics; it'll get good engagement for being so inflammatory, but at the end of the day, most people don't actually agree.