As I described, there's no need for anybody to make that distinction. Good code is good because it helps achieve business objectives better. Free market is all that is required for it to win in the end.
However, a big problem is the opacity of engineering, especially software engineering. It can be hard to tell the quality of code from the outside, and the less technical you are, the harder it is to see. There are signs of course, such as the number of bugs, but it can be hard to tell the difference between style and quality.
You don't need to. Let the results speak for themselves.