Education is like enterprise with crapy cycles and the lack of pressure from public market ownership.

What Jarred is getting at is the education corollary to the consumerization of enterprise.

This shift is propelled by two recent developments:

1) Internet services often offer a free "single-player" or freemium option. - This reduces the value of the procurement person/intermediary in negotiating price - This increases the propensity of individuals to try a service themselves because of decreased financial risk.

2) SaaS: these services are now hosted and can be initiated immediately, no longer requiring time spent acquiring a physical license or installing - This reduces the value of the intermediary in "setting things up" - This this reduces the time expense in trying something

I think relevant differences between enterprise and education are budget, average age, and different incentive structure.

There is definitely opportunity in pursuing this bottom-up approach to distribution in education and I think at the moment it is a largely unexplored path.

Would love to discuss more - best way is @hhorsley or hunter@coursekit.com