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This strikes me as wishful thinking, adblockers are such a small minority. They are just following the incentives they would always follow, adblockers or no.

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Adblockers are at 27% just in the US looking at statista and other random sources, and the number is much higher if you look at the more relevant younger demographic.

0. https://www.statista.com/statistics/804008/ad-blocking-reach...

From the article, 27% of users; this is higher than I thought, and not negligible anymore.

Note: I tried a few google search to find accurate data, but it goes all over the place; is there an accurate estimation somewhere?

Finding out if someone is running an ad blocker is not easy. After all a good ad blocker tries to be stealthy about it.

(anti ad blocker leads to anti anti ad blocker)

There are plenty of websites that detect that I'm using an adblocker. It's mildly annoying, but then I get to decide if what I was about to read was worth it.

Most of the time it's journaldemontreal.com (and other Quebecor-related websites) that prevents me from reading their articles with my adblocker. Which is a blessing in a way, because it's basically a glorified tabloid with a lot of articles of dubious quality.

I'm on Firefox with both AdBlockPlus and uBlock Origin.

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