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An interesting thought experiment is how feasible and expensive would it be to run a large-scale PR and marketing campaign to get that 25% of adblockers to 50%, and how would this disrupt the current hegemony.

If you were given the task "Remove $1BN of ad revenue. Here is $100M to spend.", how would you do it? I'd imagine it could be reasonably high leverage.

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> and how would this disrupt the current hegemony.

You would immediately see many more billions spent on making it illegal wherever it's feasible to do so. And, of course, an accelerated push to 1) neuter the ability for browsers to block content, how they block content, and what content they can block and 2) a push towards big bundles and blobs of content that can't feasibly be adblocked in realtime with the way current extensions work.

With Chrome being about 66% of the browser market, it's a really short trip to get to this future. I sure hope that Apple considers it a strategic imperative to continue developing Safari.

It is mostly why I support their restriction of only allowing Safari on iOS. Even though it might be an evil, it is a lesser evil than letting Chrome dominate, which seems all but guaranteed if they did not have iOS Safari to stop them.

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