There is an extreme demand. Many franchises like Pokemon are still breaking sales records along with consoles.
[0] https://en.wikipedia.org/wiki/AAA_(video_game_industry) [1] https://en.wikipedia.org/wiki/Video_game_publisher#Major_pub...
I thought the budget for AAA games was higher, and I thought the budget for Pokemon (handheld games) would be lower.
But turns out Pokemon Sword and Shield cost >$20M to make, and AAA is low 10s of millions. Definitely AAA by every measure.
Pokémon does however have an AAA level marketing budget even if it doesn't have AAA level development budget.