One reason I'm hopeful about Framework is that I've recently realized I care a lot about keyboard / key caps.

When I shopped for a development laptop recently, some gaming laptops were really good matches for my needs. But the keyboards / key caps were squishy rubbery things that I couldn't get used to.

It would be awesome each buyer could tweak the laptop design based on personal preferences, where large manufacturers could never justify selling that exact config due to low demand.