This headline may technically be correct, but it sure does suggest a bit more than what's being offered. "We're opening a sign-up page on our site"?? And (below [1]) Kyle mentions geofences?
How much of the public plans rides in advance, for a limited service area, via the web? I want to hear when these services finally have the capability and capacity to match the experience of Uber and Lyft: get a ride when and wherever you need one.