I’ve seen this phenomenon before but never so explicitly. When you can’t convince someone that something is bad, you re-define it as something they do consider bad.
Some examples I’ve seen:
- Some speech is so hateful and racist that its opponents wish to define it as “violence”.
- Facebook offers advertisers the ability to target the demographics their ads reach. Some have tried to term this as “selling your data”.
In this case, it’s clear the average person doesn’t hold data collection in such low esteem as yourself, so you must redefine it as “spyware” in order to convince them.
This subtle shift is in interesting to me, but it leaves me unconvinced. Words are not violence. Facebook does not sell data. Data collection is not the same as spyware.