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> The new story is that a bunch less people are willing to spend on ads at all, specifically citing broad market constrained budgets due to inflation and supply chain issues

To be fair, Alphabet had a solid top and bottom beat attributed to ads revenue, citing increased spending on ads (mostly in retail, finance, travel)

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I had noticed that, good point. Facebook is dependent on their apps being able to broker and target ads.

Maybe advertisers were getting less good results from their campaigns or were chilled by knowing that Apple would break the targeting ability of the Facebook ad platform.

Maybe there is overrepresentation of advertisers that use iphone and saw the crusade occurring, and that got them to avoid ad platforms that rely on that level of tracking.

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