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Stories "paid off"? Are there ads in them? Are they popular with other people?

Very minimally utilized in my social circle, I see maybe 1 suggested story per month, maybe click through 2-4 a year, watch 10 seconds of bland content by someone I haven't talked to in years, then close the tab wondering why I thought the it was going to be interesting this time.

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Maybe I'm a generation younger than you, but if you were young when Snapchat was cool, then you probably transitioned to stories from the "main" IG content and dropped Facebook altogether. I spend 90+% of my time on IG on stories and it is a really good way to keep up with people as far as generally knowing where they are/what they're up to. I probably post once a month for reference.

Ah, this is about instagram stories! Yes, definitely know peers who use that. I was thinking Zuck was referencing facebook stories, which seem like a flop.

Zuck is worried Facebook is becoming the lame social network for old people, probably because it is. It's hard to lose that label once they've got it. He even says here that they're willing to sacrifice short term engagement for more youth engagement. Stories is widely used among the youth making it incredibly valuable.

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