VR is never going to gain the traction FB is betting on. Absolutely no one wants to spend their day inside a headset cut off from the outside world. It's uncomfortable, antisocial, expensive (for now), and just clunky overall.

If anything is going to come of this it's going to be AR, without a doubt. People want to be able to see the world they are in, they don't want to walk into tables, have to disrobe to answer the door, tend to children and so on.

AR adds value everywhere in the real world. AR can blend meetings, add meta information to day-to-day tasks. Think driving, you can now have your maps, speed, collision warnings, and so on in a virtual heads up display.

Even if Meta knocks it out of the park with early AR it's going to be a long time coming and they will still have a trust issue that younger, faster AR startups won't have.