We bought a property in a very rural area in mid 2020. One of the hard requirements was verified high speed Internet access.
Our home has good performing Comcast. But I also pay $100/month and have a Dishy on my roof. Fortunately our home is very tall and we're able to get about 95% visibility, since our home is in the middle of a forest.
Why am I paying an extra $100/month? Because our Comcast has outages. It's not surprising since we're at the end of miles and miles of above ground cable that has hundreds of trees pushing up against the wires and poles.
I'm a pretty well off 'tech person' so an additional $100/month to cover a few hours of use makes sense.
(Wireless coverage is terrible around here, so that was never a backup possibility.)
I'm pretty convinced that Starlink is not only going to revolutionize many people's lives, but it's also going to be a cash cow for SpaceX, in large part funding their Mars ambitions.