You're setting yourself up for having trolls explicitly leave negative reviews to tell you how X isnt really kind and it destroys rainforests and rats etc etc.
Is the perceived moral superiority alluded to by the plugin's name really a necessary selling point? Why not just go for a straightforward "does what it says on the tin" name like "SubstituteVegan" or "VeganizeYourRecipe" or something.
Might as well call it "AccordingToMySpiritualBeliefsYouAreAMurderousAssholeIfYouDontClickThis" while you're at it.