Don't say that! We are launching a new device that keeps the user virtually paralyzed on his chair for up to 12 hours a day!
They need one that keeps the user literally paralyzed, that would be a better ROI
The game just moves elsewhere. There is always some new hotness with increasingly obscene forward growth expectations. Sell MSFT, buy SNOW. Sell SNOW, buy MDB. Sell MDB, buy PTON. Sell PTON, buy NET etc.