When I funded the original Kickstarter, there was a pretty clear delineation between "released" and not-"released". And not-"released" generally meant that only a limited pool of outsiders (i.e., beta-testers) could even use the software.
I get the impression that "StarCitizen" is benefiting from the modern fuzziness of this concept. I don't know if they're intentionally equivocating to give themselves the best of both worlds, or if they're just a happy beneficiary of a customer base that thinks in these terms.
From my own personal perspective, Chris Roberts defrauded me by taking my money but not even trying to deliver the product in the timeframe we Kickfunders reasonably assumed.