Also southern europe (Italy) MacDonalds are just fast foods, nothing more than a cheap place to get something to eat quick (and very used by families with children that usually love the periodical gadgets).

McDonalds is not even a hipster place in Eastern Europe, it's just the most popular fast food chain, but that's about it.

I remember that when I was attending primary school in Central Europe, a stop at McDonald's was the most anticipated moment of every school trip. That was 25+ years ago though, and we were kids...

And it isnt in any of the places of what one might call "central europe" I'm familiar with, thus the question for details.