or they should merge into "Hahoo" ... yeah, i know this would solve nothing
No you're right they should merge and they have been planning to for months and after giving $10,000,000 to a marketing firm the board decided on YewPoo.
No, but following around board members (or the CEO) would make a FANTASTIC reality show!
If that person is not a technically and socially genius person, he would be eaten alive quickly by politics.
In particular, they should look in other sources like the startup world.