Eric Schmidt Testifies Before Congress
c-span.org
c-span.org
This behavior is relevant to an antitrust principle that a firm with a monopoly in one area/market should not be allowed to use that monopoly to get inordinate market share in other markets.
The senators do not appear to have concluded that Google is doing anything illegal, though several have used the words to the effect of "I'm concerned with what is happening here."
My take: I agree with other commenters here that the senators have at several points seemed to have gaps in their understanding of Google vs. the average HN commenter, though I didn't hear any overtly wrong claims with respect to the central question. Maybe this analysis is better done by the FTC (there is an investigation in progress there), but it does not seem ridiculous that Congress, which is somewhat more transparent, is asking these particular questions, which do not seem incoherent or pointless.
Yelp claims Google is hurting consumers because often Yelp's results are better than what Google displays as their own Location results above.
Is it really hurting a user to have to scroll slightly down? Or if Yelp's results were really better would users not go directly there or use their apps as an alternative?
I find it very interesting you can claim Google has a monopoly on the web + mobile, which seems to be the necessary premise to make these claims.
given how steeply traffic falls off as you get farther down a SERP (see, to name the first page I found searching for "serp clickthrough", http://www.pagetrafficbuzz.com/understanding-google-serp-cli...), it's hard to argue that (theoretically) practices which unjustly downrank non-Google properties would not constitute anticompetitive behavior when Google has a 65%+ share of search.
That argument is quite compelling for search, where switching is easy and other search engines are going to give you fairly comparable results most of the time. But search isn't the only market Google is in. In the advertising market the "just switch" argument doesn't hold as much weight in my opinion: what good is switching to an advertising network that doesn't generate any views? If Google can dominate advertising and analytics due to their search monopoly, does any other advertising platform stand a chance?
Disclaimer: I've never been a Google customer, and I don't really know how much competition they have in the advertising market, so I don't know how much ability they have to jack up prices etc.
This is why theaters were not allowed to be owned by studios, Car Dealerships by actual Car companies, etc.
But let's say Google reserves the most prominent position on their SERP for hundreds of relevant queries for one-click pizza delivery. Maybe the majority of people will still click through to Goat Hill Pizza or whatever, with tastier, cheaper pizza. But Google's more prominent position gives them an advantage vs. their competitor, and that will lead to increased and probably significant market share.
Now this is the key: we users could decide that Google's promotion of bad pizza on their SERP means we should switch to Bing. But Google's search engine is, despite this one bad case, still far superior to Bing's. So according to standard micro-economic analysis, pretty much all of us stick with Google, so Google Pizza continues to get the boost.
In summary, in this hypothetical, Google is using the "excess" excellence of their search engine to increase market share of very different products. Since those products may be unusually profitable, they also have an increased ability to drive competitors out of the market. If unchecked, wealthy firms with one great product can use this technique to extend their monopoly into more and more fields. The end result is that more consumers end up with worse quality products and (over time) fewer options due to less competition.
(Note: I'm not arguing that this is truly happening in real life. I'm trying to explain how even a free product with monopolistic dominance can be used to take over other markets with inferior products.)
That said, I can't argue this article specifically because I didn't rtfa, and probably won't until much later if at all.
From that perspective, Google being the pre-eminent search provider (i.e, where the advertisers' customers search for a product or service) this becomes relevant.
Basically, yes, an advertiser could only advertise on Yahoo! (but in the process lose quite a chunk of their potential customer base).
When asked about something like maps and places the correct answer is:
We realized that is what people wanted in response to their queries. We looked around, and the other map products sucked. Also, we couldn't use them in the way we wanted to serve the users, even if we had wanted to. So we spent a ton of money developing our own -- and it absolutely clobbered the competition. It was magical, far better than anything that existed before it. Way more information, way easier and faster to use. And the users have responded overwhelmingly positively to it.
If you're asking if we favor our own maps properties, damn right we do. Because it is better. Were the people that made other maps products happy about it? Of course not. We didn't build it for them. We built if for our users.
As a part of any online maps product, users want to use it to find information tied to the locations and businesses they are looking at. We call this places. We realized we needed to build something so that we could serve up this information in a highly integrated way, because we believed users wanted a unified experience. So we spent a ton of money, and we built out our maps product with Place information. Business hours, phone numbers, pictures, and reviews. We tried to partner on reviews. It didn't work out. So we built our own review system.
And it is brilliant, consumers love it. Maps and Places absolutely blow away anything else that exists in terms of ease of use and functionality and richness of information. It is one of our greatest feats. Again, consumers love it.
Were existing business directories and review sites happy about it? Of course not. We didn't build it for them, we built if for our users.
Maps, and Places, and Product Search -- they are all part of search. They are all part of finding information, and answers. And that is what we do, and we'll continue to push forward on that front. Because that is what consumers want.
That's a very relevant point, but it also sounds at least superficially similar to Microsoft's "the browser is part of the OS" argument, which generally seems to be a failure. That case has been referenced several times in this hearing; it's clearly front of mind.
Microsoft was hamstrung by not having any competitors doing the same thing. It makes it more difficult to make that argument.
You could imagine Bing implementing a preference which will automatically swap in Google's Maps, News, etc. in place of home-grown versions whenever you search on Bing. If such a preference is feasible (leads to an okay user experience), it would help make the case that these ancillary features are in fact separable from basic search, and that Google ought to do the same. My guess is Google wouldn't mind that terribly.
That sound bite would be taken out of context, and the game would be over for Google.
It's an obvious truth. I understand the need for diplomacy, but acknowledging the obvious and then explaining A) Why you do it, and B) Why you're entitled to do it just seems like the right answer. Or at least more right than saying you don't do it, and acting kind of ashamed about it.
Obviously I was facetious with my overly Jobsian approach, but I'd like to see a little more upfrontness about it.
Of course we do it. Here's why.
http://googlesystem.blogspot.com/2006/07/google-onebox-resul...
Whenever I see a person and think, "man, that would be really hard for me to do, and I am a CEO!" I think they are doing an excellent job.
I would say that a programmer's carefulness is serving him well here. Even though he's not one, as far as I know. :)
He is one of the authors of Lex if that helps :)
http://www.google.com/landing/searchtips/
When I enter "1+1" into Google, I expect back "2", not a link to a calculator website. When I enter a street address, I want the first result to be a map, not a link to a mapping website. When I enter a stock symbol, I want the current stock price at the top of the results, not a link to a slow loading website.
Google has had these smart search results since day one and the functionality keeps expanding much to the displeasure of some companies. One could argue that this is an example of Google "favouring" its own services, but as a consumer, that's what I expect and that's why I keep using Google! I don't want links, I want answers. Bing likes to talk about being a "decision engines", but Google did it first.
today before congress: Microsoft's Bing has continued to gain in popularity, perhaps because it comes pre-installed as the search default on over 70 percent of new computers sold. Microsoft's Bing is the exclusive search provider for Yahoo! and Facebook. Microsoft recently signed a deal for Bing to power English language search on the fast-rising Chinese search engine Baidu, which Baidu has acknowledged will help it become more competitive in markets outside of China. In addition to Internet Explorer, Microsoft has integrated Bing into its popular gaming console, the Xbox 360, which it is in talks with cable companies to convert into the set-top box of the future. Microsoft?s Bing launched in June 2009 and has grown so rapidly that some commentators have speculated that it could overtake Google as early as 2012.
Read more: http://news.cnet.com/8301-1023_3-20109615-93/schmidts-writte...
Bing -- second largest search engine
XBox -- one of the largest gaming platforms, including Indie games.
Windows -- most popular consumer OS
Halo -- one of the most popular game franchises ever
Kinect -- hottest selling consumer electronics gadget ever
Windows Live Messenger -- most popular IM platform in the world
Hotmail -- one of the largest email sites in the world
IE -- one of the most popular web browsers in the world
Metro -- one of the most interesting consumer UIs currently available
And all this puts them behind -- Twitter? Really?
Now just compare the same with Apple. They don't have 1/10th the product line as Microsoft and are still more successful.
Focus is important here, when you do so many things and none of them properly you are ultimately in a situation where all your products are weak quality wise. There are always better alternatives in the market and people will feel compelled to switch to them. Imagine this happening with most of your products. Ultimately the whole ecosystem gets weaker.
Even though your numbers may be looking good due to volume, that doesn't tell the whole story. Slowly your competitors one by one will drive you out of the market.
The Apple comparison is a red herring. Apple is unique, not only to the computer industry, but virtually all industries. No other company has risen so quickly, from so low, on a few products.
To put it another way, if you take Apple out of the equation, MS appears favorable to just about every other company in the industry. From SAP, to HP, to Google, to Facebook, to Twitter, to EA, to DropBox, to Oracle.
He is extremely irritating.
Placing someone would be hard, involving knowing where the cams are and how to position yourself and getting there first.
Mr. Schmidt answered those questions in an excellent manner.
The racetrack analogy was particularly unnerving.
How about instead, "If we told everyone our algorithm, when someone searches for this event, it wouldn't be an issue of whether or not your questions or my answers hold the first position, but whether or not the first 100 results are for Viagra or Cialis."
Did anyone else notice that Al Franken was almost entirely incomprehensible? I'm happy that Schmidt has the presence and patience to pleasantly attempt to correct these scary misinterpretations.
Not a chance.
Google could put up a lot of resistance but if the government wants something bad enough they generally get it. The other option is not to do business in that particular country, and for google that option is not on the table.
Microsoft has had a desktop monopoly for 20 years. They have 90% desktop market share and people don't complain about that. They destroyed their competition yet people complain because Google has 65% market share on a product that people can leave overnight. I'm not sure why people get bent out of shape over Google.
You don't count being fined billions of dollars over that monopoly, being forced by governments to make changes to Windows to help competitors, and being sued by several state governments and others as people complaining!?
That aside, the department of justice could (if they hadn't already won against Microsoft) bring two suits simultaneously. The need to investigate one company doesn't stop you from investigating the other.
The cynic in me doubts that the cause is a lack of understanding.
I'm glad the person currently speaking who actually understands technology (seemingly) and worked on antitrust law suits knows what she's saying.
Not that I like Yelp however ლ(ಠ益ಠლ)
the analogy is more like that of a car manufacturer gaining 90% market share, designing the interface between it and its seats to be proprietary (and preventing other manufacturers from learning about it except through a business agreement with them), then getting into the seat business and making it clear that third-party seat manufacturers make inferior products.
http://online.wsj.com/article/SB1000142405311190337400457658...
If Google was consuming their API (vs. scraping content directly from their site), would this even be an issue?
Let's assume, hypothetically, that Google used the API provided by Yelp to enhance their search results. If Yelp said, "We don't like what you're doing, so stop because we said so", I feel that it would totally be within Googles rights to say, "Fine, we no longer wish to do business with you and will exclude you from our index".
Of course, I'm not entirely sure what the Yelp API of 2010 looked like, nor have I read their TOS. However, I still feel that Stoppelman's testimony did more to remove my desire to ever use Yelp than it did to convince me that Google is this big evil monopoly that's destroying the little guy.
"5. Restrictions
You agree that you will not, and will not assist or enable others to:
...
B. modify the Yelp Content, or use it to update or create your own database of business listing information;"
"As between you and Yelp, you own Your Content. We own the Yelp Content, including but not limited to visual interfaces, interactive features, graphics, design, compilation, computer code, products, software, aggregate user review ratings, and all other elements and components of the Site excluding Your Content, User Content and Third Party Content. We also own the copyrights, trademarks, service marks, trade names, and other intellectual and proprietary rights throughout the world ("IP Rights") associated with the Yelp Content and the Site, which are protected by copyright, trade dress, patent, trademark laws and all other applicable intellectual and proprietary rights and laws. As such, you may not modify, reproduce, distribute, create derivative works or adaptations of, publicly display or in any way exploit any of the Yelp Content in whole or in part except as expressly authorized by us."
republishing of Yelp's content, except as allowed by its Terms of Use, Terms of Service, and Display Requirements, is against the terms of your agreement with Yelp, and illegal. even though someone grants you an API to remix their data, their intellectual property rights to that data are not waived.
I deal with this as an affiliate all the time. I don't mind Google cacheing my web pages to increase our search ranking and help drive traffic to our site. However, if Google made a competing site about the same products and then took our reviews to use in that site without our permission, then I would have a major problem.
I'm not in favor of regulating Google, but I am in favor of some discipline and guidelines being laid down. The government clearly cannot decide how this should work, but I think Google is responsible enough to know that things need to be adjusted and just how much is needed.
For once? I hardly get the impression that Google is slimy and duplicitous, and their competition not so.
So there could then be a possibility, again be hidden APIs so that their tablet app offerings could be better than others.
I personally think that, if you claim open source, some should be able to obtain the code if they are using the software itself. I clearly don't think a normal android tablet user would reasonably grab a copy of that source code.
Edit: that was my impression in the beginning of that show. After warming up the questions became deeper and more interesting.
Is that quoted out of context? If not, that sounds worrying.
"In 2010, Google began incorporating the content that it indexed from its competitors into Google Local without permission. Although Google had previously acknowledged that it needed a license to use Yelp’s content, it was now using it without permission to prop up its own, less effective product. In some instances, Google even presented this content to its users as if it were its own. [See Exhibit C]
Google’s Offers a False Choice
In response to our objections, Google informed us that it would cease the practice only if we agreed to be removed from Google’s web search index, thereby preventing Yelp from appearing anywhere in Google web search results. This, of course, was a false choice. Google’s dominant position in the market prevents services like Yelp from exercising any sort of meaningful choice in the matter: it is a choice between allowing Google to co-opt one’s content and not competing at all."
So in a sense, it's really just another search engine again, no different than the universal Google search, image search, product search, and etc. It's using the same indexed data but presented in two forms. Yelp wanted Google to remove them from product search and not universal search. This is why the google lawyer said this requires extra engineering. Yelp basically wants one thing and not another.
If you do a product search now, of course, you don't see any Yelp links at all (since they requested Google to remove them) and you see no snippets from any other review sites. All you see are google's own reviews and then some links on the bottom showing show more reviews from other sites. This was changed - and I think it makes it worse for Yelp and other review sites - but they wanted it this way.
Seems identical given the fact they both generate revenue from advertising, are "anti-competitive", and free (to the viewer of ads)
There's a lot of posts on here about how uninformed the politicians seem to be. We seem to forget that _we're_ the ones who are uninformed of the vast technicality that is anti-trust law and the oceans of oratorical precision required in order to establish a legal case.
And as for Mr. Schmidt he should have started by saying that Google is free, it's free for users and for those wanting to be indexed by them so they don't owe any self proclaim competitors anything.
That is incorrect. A "monopoly" is simply having a large enough control over the market that you dictate how others access that market. Monopolies are not illegal. Google does have a monopoly on search, Schmidt admitted that much today by saying they are "in the area" of having one.
Abusing your monopoly power is however illegal, and that's what Google is being investigated for.
However the principle that underwrites all of it is harm to the consumer. If you can't prove harm then it is hard to justify action. If consumers are choosing the monopoly provider willingly with zero compulsion by factors other than that it serves them well then you have a good argument that the monopoly is not harming the consumer.
The best argument would be that the purchasers of advertising are harmed because Google's ad prices are bolstered by their monopoly on search. However even there, Google uses a quite transparent and open bidding system for ads. They have no direct control over what people pay, they don't set their own prices - Google only shows ads at the prices people voluntarily bid. This doesn't put them in the clear but it makes it pretty hard to prove they are gouging or any of the other obvious signs of a monopoly abusing their power.
So who cooks the algo Eric?