Infoseek was the first search engine I saw. They were thinking of charging people for subscriptions.
Altavista came out with a bigger and fresher index, for a year or two they were the best, but they were being totally rolled by spammers, just like the others.
Then there was Google, which was spam resistant and much more relevant than the competition. Then Google figured out how to make money and nobody's caught up since.
Arguably Bing "doesn't suck" but it doesn't make money.