I still think that Shopify is such a huge org you can find so much opportunity that does not feel like ecommerce. If the author is morally opposed to ecommerce then good for them sticking to principles, but other than that I don't feel like they gave the job a fair shake. People are different though, but I'd love a job with as much time off as I like and I'd be willing to work in an industry I didn't love if the people, benefits, compensation, technology, and culture were all great fits. I mean, I switch off at 5pm so maybe I am different.