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They need folks across a tall vertical in order to scale to the number of people that they have so quickly: hardware, software, logistics, brick and mortar stores, marketing, tons of content, etc. Easy to see how they can quickly balloon as demand outpaced their supply during covid.

They were given money to expand their service offerings and hopefully make even more money. That means hiring more workers than needed to keep the lights on for their current services. This is just the market realizing the CEO got lucky with the first product and is unlikely to repeat it.

Not everyone works in software. Movers, installers, retail workers, etc.

Can you believe Groupon has 4,000+ employees and Doordash has a headcount of over 6,000?