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This seems like it would be relatively easy to abuse. Throw a bunch of pirate links on your competitor's comment page over a holiday weekend, or something, and suddenly they don't show up in searches anymore.

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add some to sites.google.com, see how they like them apples.

Since they already treat their own sites differently I bet nothing would happen.

My God, hehe. You came up with that really quick.

It was my first thought on reading the article, also. Programming teaches you to have a lot of respect for how things can go wrong.

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