I wonder if it can help. Carry on is partly about cost, but for many is mostly about efficiency. If they can speed up the baggage claim, it might make people more likely to use it.
The time delay of baggage claim is actually rather small compared to getting to an airport, getting through security, waiting for the plane, etc. But it looms large because you really just want to get to your destination rather than wait for one more thing. Aiding the perception of that interval will matter more than the actual time.