Why isn’t there a term overwhelmingly used in romance/erotica then, which is famously women-catered? And women consume a lot of romance/erotica.
The landscape of romance novels might be getting different now, but from what I used to see, a lot of the older romance novels feature mainly standard heterosexual romance. So I'm not sure why there would be a term that's overwhelmingly used as there generally wouldn't be such a term?