What’s weird for me is if I do the reverse, and instead of trying to jump from visually imagining a cup to associate other senses, if I instead think of the feeling of a warm cup in my hands, I can more easily imagine what it smelled and tasted like, and even a particular memory comes to mind too. But if I try to do the reverse, such as visualizing that same memory as a picture in my head, I can’t recall the heat or other details, I end up thinking of either concepts (words) or it’s like a photograph and flat, not real life. For me, associations from “imagery” are harder than other kinds of associations and don’t have much impact at all. Strangely, I can associate positionally, though. E.g. that something is on a third shelf or inside a closet, and have that trigger memories. But I can’t do so by remembering what the shelf or closet looked like.