Is there a term already coined that's in line with "regulatory capture" [of government and policies by for-profit industrial complexes lobbying to help insert politicians favourable of or inattentive to their industry] but for "brand capture" or "trust/reputation capture" or similar?
There'd have to be existing trust/reputation in order for it to be captured, and in the case of Forbes there isn't any.
Not among people who know something about business or finance, but in the general public the name is still associated with "rich people stuff."